Superadmin/Analytics/Churn

Retention & churn analytics

Lifecycle cohorts, churn reasons and the moments that drive plan upgrades.

Logo churn (12mo)

1.6%

Best-in-class

Net dollar retention

108%

Expansion-driven

Avg lifetime

38 mo

+4 mo YoY

Upgrade trigger rate

14%

Starter â†’ Pro

Cohort	M0	M1	M2	M3	M4	M5	M6
Sep '24 cohort	100%	98%	96%	94%	93%	92%	91%
Oct '24 cohort	100%	97%	95%	93%	92%	90%	â€”
Nov '24 cohort	100%	98%	96%	95%	94%	â€”	â€”
Dec '24 cohort	100%	97%	95%	93%	â€”	â€”	â€”
Jan '25 cohort	100%	98%	96%	â€”	â€”	â€”	â€”
Feb '25 cohort	100%	97%	â€”	â€”	â€”	â€”	â€”

Trigger	Share of upgrades	Avg MRR delta	Time to trigger
Hit 5-staff cap (Starter â†’ Pro)	42% of upgrades	$840 avg jump	Day 28 median
AI dispatch wait-list (Pro â†’ Pro+AI)	22% of upgrades	$120 add-on	Day 14 median
SSO requirement (Pro â†’ Enterprise)	18% of upgrades	$1,400 jump	Day 72 median
Hit 100GB storage (Pro â†’ Enterprise)	12% of upgrades	$1,400 jump	Day 96 median
Multi-region (Pro â†’ Enterprise)	6% of upgrades	$1,400 jump	Day 124 median