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Sales & LTV
Sales & LTV Trends
Customer lifetime value cohorts, retention and churn-risk forecasting.
Avg customer LTV
$4,820
▲ 11%
12-month NRR
118%
▲ 4 pts
Monthly churn
2.4%
▲ 0.2 pts
New MRR · Mar
$18,420
▲ 22%
LTV by acquisition cohort · trailing 12 months
Cohort
Customers
Avg LTV
12-mo retention
Churn risk
Mar 2024
42
$5,300
91%
Low
Feb 2024
38
$5,100
89%
Low
Jan 2024
51
$4,800
86%
Med
Dec 2023
44
$4,600
84%
Med
Nov 2023
36
$4,200
79%
High